The gold spot price is the prevailing price for an ounce of .999 fine gold that is deliverable right now. The spot price does not take into account dealer or distributor markups or markups by the minting or manufacturing company. Most dealer inventory is purchased directly from the mint; those products are priced at the spot price plus a markup for the mint or maker to turn a profit.
The dealer then also has to make a profit in order to stay in business. The dealer will take their purchase price, then markup the products further to cover dealer costs and a profit margin. This is why dealers will typically buy from individuals at or below the spot gold price and they will sell above the spot gold price. The spread between their buy and sell prices represents the dealer's gross profit.
Block chain may bring better prices for precious metals to the individual purchaser.
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