Crypto millionaire John Collins-Black, a California man, hid more than $2,000,000 in 5 boxes across the United States.
It wasn't the first treasure hunt of its kind. Back in 1979, British author Kit Williams published "Masquerade," a children's book filled with riddles that led readers to a hidden golden rabbit. This prized treasure was found three years later, though reportedly with the aid of insider information.
Fast forward to 1982, and Byron Preiss introduced "The Secret," a quest to discover 12 treasure boxes. Clues were embedded in cryptic verses with lines like, "Thucydides is/North of Xenophon/Take five steps/In the area of his direction." Despite Preiss' passing in 2005, only three of these treasure boxes have been found to date, as reported by the Boston Globe. Several other treasure hunts followed, including one for a golden owl.
Forrest Fenn’s treasure hunt, however, stood out due to its widespread appeal. The hunt offered an estimated prize of $1 million to $2 million, making it an enticing pursuit. Moreover, the accompanying poem made the challenge seem accessible and solvable for everyday individuals, according to Jenny Kile, who runs a website dedicated to tracking such treasure hunts.
Over time, the hunt attracted thousands of hopefuls seeking life-changing fortunes, scouring locations in New Mexico, Colorado, Wyoming, and Montana. For many, it offered a sense of community and a purpose-driven adventure, especially in places like Yellowstone. Yet for some, it became an obsession.
In a 2021 study, psychology professor Alan King wrote, "Amateur treasure hunting has evolved into a distinctive American subculture, typified by the Fenn chase community." He discovered that most participants found the intellectual or emotional rewards of the chase to be more valuable than the “likely unattainable goal, with its associated risks."
For more on the story, see Crypto millionaire's $2M fortune sparks hunt for hidden treasure
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